Kamran, Dr. Muhammad, Eesha Rashid, Warda Zulfiqar, and Fatima Farooq. “The Influence of Social Media Marketing on Gen Z’s Buying Behavior; A Case Study of Restaurant cafe’s in Lahore”. Social Sciences Spectrum 5, no. 2 (June 12, 2026): 285–301. Accessed October 10, 2026. https://socialsciencesspectrum.com/index.php/sss/article/view/541.