Beyond the screen: Impact of Pakistani television dramas on women’s marital life in Tehsil Mardan

Abstract

This study explores the role of Pakistani TV dramas in women's marriages. The research employs a qualitative approach. Data were collected using purposive sampling from married female students of the Government Postgraduate College Mardan and the Government Postgraduate College for Women Mardan. A purposive sample of 14 women was selected, and the sample size was determined using the data saturation approach, where data were collected until no new information could be gained. Data were collected through interviews, which allowed them to share their thoughts and experiences. Data collection was transcribed and analysed using thematic analysis. This resulted in seven major themes: unrealistic expectations, high-class culture, mate selection, spousal conflicts and divorce, women's independence, trivialisation of marriage and changing gender roles. The findings indicate that Pakistani TV dramas glamorise love marriages, dramatize spousal disputes and trivialise divorce, which in turn results in unrealistic expectations. The gap between media and reality might result in marital dissatisfaction, mistrust and disputes, and indirectly contribute to a high divorce rate. The research reveals that Pakistani television dramas are a powerful socialising tool; more real-life images of marriage are needed. It is indicated that the patient, respectful, communicative, emphatic, and family togetherness should be emphasized in dramas. This moral depiction may assist the viewers in gaining a clearer insight into marriage and in making society a better place.